When your business is all about selling and installing solar panels, teaching people about how they work plays a key role in your sales process. Doing that in an engaging and knowledgable manner is crucial when you’re ranked as one of the best four solar panel installers in the UK. Replacing that page with a new design isn’t something to approach lightly.
Developing the visual style and tone of voice
As part of a long-standing relationship with Forever Green Energy, I was tasked by a local design consultancy to help them with the design and front end development of this key web page. With some great design elements in place, we worked to build upon these and establish a bold and unique visual design that could be carried across a wider redesign. How do solar panels work was one of the first pages to be designed with the new style.